How about it WRBW? I don't really care for basketball, but I figured I'd watch tonight's opener since it was in HD. I switch over to WRBWHD on Brighthouse and it is in LQWTABOTSHD (Low Quality With Those Annoying Bars On The Side HD). Full-screen HD gets me interested in football games I could care less about, so I'm sure it would work its magic (sorry) for basketball.
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